Launch a company

Most of you must have heard the term ‘ Do your home work’ ; when it comes to the world of start ups, this typically refers to researching the market, understanding your competition etc.

It is absolutely essential to understand if there is demand for your service, how much money is
spent in your target industry, barriers to entry and differentiate yourself from competition.

The key is to get a sense upfront if your ‘brilliant idea’ is really worth taking to the next step ..And not discovering this half way or worse when you are about to close shop..

Thats all well and good..but how do u really get this valuable data? I read that school libraries and local libraries have some free stuff..have to start there..ill let u know if i find anything worthwhile
this route..There are more expensive options available for those willing to shell out more moolah..such as Gartner reports, Lexis Nexis etc. You can also get some data from business mags such as business week or PC week.